The Denver Broncos’ 2019 NFL Draft cap design has been revealed. Did New Era get this one right? This year’s designs are based on city flag designs.
The 2019 NFL Draft hat designs from New Era have been released to the public, and as is typically the case, fans are giving mixed reactions.
Designs in the past have been borderline atrocious, but this year’s mixed bag includes a number of pretty cool designs, including (in my opinion) the Denver Broncos design.
The Broncos’ hat is a cool play on the Denver city flag with the yellow sun in between the mountains swapped out for a Broncos logo.
There’s an alternate version of the hat with the Denver city flag colors, including red mountains.
Last year’s hats were all about each team’s fan base. The main hats were gray for every team with the team’s primary color as the bill color, and a phrase on the center of the hat that identified the fan base.
For the Broncos, it was obviously, “Broncos Country”.
This year, it’s all about the team’s cities.
If I were the one in charge of this project, I would focus a lot more on what is trending right now fashion-wise than what could be an obvious ‘theme’ for every team.
For instance, 90s stuff is really trendy right now, and the NFL has missed that marketing opportunity where the AAF is absolutely killing it, even going so far as to delegate their apparel design to Starter, a popular 90s brand.
This hat for the Broncos has a somewhat vintage look to it but it’s very obviously and very distinctly a carbon copy of the Denver flag.
There’s nothing wrong with that and my hat will be in the mail by the end of the day, but the NFL has got to start appealing to the people who legitimately care about the fashion aspect of their fan base. These designs only go so far for people.
New Era is doing a decent job but brands like Mitchell & Ness and ’47 Brand are killing it with vintage looks where New Era is playing from behind.