Broncos Not Just About Wins or Lombardi Trophies


By now you’ve heard me say that Broncos Country isn’t just a phrase or place, it’s a way of life.

We get proof of that statement countless times, even in the midst of the season. If you tried, there is no measure to what Pat Bowlen and the Denver Broncos mean to this community.

It goes beyond football. It’s about giving back to the city, state and region that give so much to the organization.

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One of the best examples is the Drive for Life that the Broncos and Bonfils Blood Center host each year. The 2014 edition took place in October, and, according the Broncos’ website, was the single largest blood drive in the history of Colorado. It was the 17th edition of the blood drive.

The website said, “In 2014, more than 1,620 donations were collected leading up to and during the event, which translated to more than 4,860 lives that will be saved or enhanced as a result of the donations.”

Remember, the blood drive took place during the season and 30 members of the team still showed up to escort donors to the beds and visit with people as they gave blood in addition to spending time in the “Fan Zone.” One of those players was defensive end DeMarcus Ware.

“People are here, every hour on the hour giving blood,” he told the Broncos website. “It’s great to see them here and seeing that they’re having a great time. It just shows how important it is.”

Dec 28, 2014; Denver, CO, USA; Denver Broncos defensive end DeMarcus Ware (94) sacks and causes a fumble by Oakland Raiders quarterback Derek Carr (4) in the second quarter at Sports Authority Field at Mile High. Mandatory Credit: Ron Chenoy-USA TODAY Sports

Often times fans take what happens on the field as “life or death.” Some members of Broncos Country are still distraught at what happened against the Indianapolis Colts.

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The success on the field doesn’t define the Broncos – as individuals or an organization. Just like any of us, our jobs are a part of who we are but they don’t tell the whole story.

What does define who we are is what we do as people. Do we donate our time? Do we help others in need? Do we give blood? Do we try to make someone else smile who has no reason to? That’s what defines us. That’s what matters.

Thanks to Mr. Bowlen, the Broncos get that. Most of the players on the roster understand what it means to play for this organization and the expectations that come with that. It’s not just about wins and Lombardi Trophies when you play for the Broncos.

When I say I’m a fan of the Denver Broncos, it’s because of that fact more than football.

That’s because Broncos Country isn’t just a phrase or place, it’s a way of life.

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Jan 19, 2014; Denver, CO, USA; Denver Broncos owner Pat Bowlen and executive vice president of football operations John Elway before the 2013 AFC championship playoff football game against the New England Patriots at Sports Authority Field at Mile High. Mandatory Credit: Matthew Emmons-USA TODAY Sports