Sports Authority Field at Mile High is here to stay for a while, but that doesn’t mean that the stadium won’t undergo some renovations.
The Broncos are trying to capitalize on the acquisition of Peyton Manning by considering some suite renovations. According to Forbes.com, the Broncos may convert two 32-person suites into a block of six to eight smaller suites. As they sit, the two larger suites go for $15,000 per game while the mini-suites would go for $60,000 for the entire season. That’s $275,000 in extra revenue.
While that is a relatively small number for the Broncos to profit, every little bit helps. You can bet now that Manning is in the house, more changes along those lines will be coming.
“You sign a Peyton Manning, the most popular man in football, that’s bound to help you. The downfall with the signing of Manning is that expectations rise, and we need to sell out.” – Ryan Barefoot, Broncos’ senior director of premium seating
The Broncos have 130 total suites in the stadium with 115 of those being leased each season. The other 15 are left to be sold on a game-by-game basis. During the 2011 season, more than five suites were left unleased.